Behind the scenes footage from the Gap X HFR campaign which I had the pleasure of photographing and directing. 

Lately, I’ve been deep in personal projects, finding inspiration in every nook. But a recent call pulled me back into the electrifying energy of a major campaign. This wasn’t just any shoot; it was for The GAP, a collaboration with five incredible designers from Harlem’s Fashion Row.

It had been a minute. The past few years shifted how many of us in this industry work. While I’ve been creating constantly, the full-throttle, high-stakes environment of a big set had become a distant memory. Stepping back into it, feeling the hum of the crew and the pop of strobes, the organized ballet of production – it was like riding a bike. Maybe a bit rusty at first, but the muscle memory kicked in fast.

The excitement for this project was palpable from the jump. Gap’s enduring appeal merged seamlessly with the fresh, vibrant perspectives of Harlem’s Fashion Row designers. My role, as both photographer and director, was to weave these distinct narratives into a cohesive visual story, honoring both the iconic brand and the innovative spirit of the designers.

This campaign felt particularly meaningful. It wasn’t just about the clothes; it was about celebrating diverse voices and showcasing a powerful collaboration. Being back in that high-octane environment, pushing creative boundaries with a team that felt like family, was incredibly invigorating. It served as a powerful reminder of the unique thrill of big-scale production and the magic that happens when so many creative minds converge. I’m ready for more!